Italy Hair Care Market

Italy Hair Care Market Size and Share:

The Italy hair care market size reached USD 2.08 Billion in 2024 Looking forward, IMARC Group expects the market to reach USD 3.15 Billion by 2033, exhibiting a growth rate (CAGR) of 4.37% during 2025-2033. The market is propelled by the growing preference of organic products, increasing demand for professional hair treatment, rising geriatric population and need for anti-aging products, and various product innovations.

Italy Hair Care Market Trends:

Rising Demand for Organic Products

The shift towards natural and organic hair care products is one of the key drivers of the Italian hair care market. The European Supermarket Magazine states that the importance Italian consumers have attached to health and environmental issues in 2020 has helped drive sales of organic products in Italy up by 11% year to date to €2.98 Billion. Customers are increasingly avoiding products that have harsh chemicals such as parabens and sulfates in favor of those offering gentler, plant-based options. This is fueled by growing environmental awareness and the perception that natural products are healthier for personal application and more environmentally friendly. Italian businesses are responding by formulating ecologically friendly products and emphasizing transparency about ingredient origin, which has a strong appeal to the local market. With consumers investing more in nature beauty solutions, clean hair care is going to be center stage, prompting demand to surge and even more players to create in this space. This complements Italy's broader focus on sustainability and worldwide trend towards ecofriendly beauty solutions.

Demand for Professional Hair Treatment

Another significant factor driving the growth of the hair care market in Italy is the penetration of professional hair treatments in salons. Italian consumers increasingly prefer to avail themselves of keratin smoothing, scalp therapy, and other specific coloring techniques. Italians are one of the most aesthetic countries and highly focus on fashion and appearance, and they are willing to spend money on salon treatments that provide durable outcomes and healthy hair. Social media influence and celebrity endorsements are also driving demand for professional-grade hair care. Simultaneously, this fuels a growing demand both for professional hair care products in the salons and at home, where consumers are trying to emulate salon experiences. Premium hair care offerings will fuel growth as this trend continues.

Increasing Demand for Anti-aging Products

Italy’s aging population is driving demand for anti-aging hair care products, as consumers seek solutions for thinning hair, loss of volume, and graying. According to, World Health System Facts, Italy has the highest number of elderly people in Europe, with 21.4% of citizens aged 65 or older and 6.4% aged 80 or older as of January 1, 2015. Hair care brands are innovating by developing products that target these concerns, using ingredients that promote scalp health, improve hair density, and reduce the appearance of gray hair. Products like volumizing shampoos, densifying treatments, and anti-hair loss serums are gaining traction, particularly among middle-aged and older consumers who want to maintain youthful, healthy-looking hair. This focus on anti-aging solutions aligns with Italy’s broader beauty market trends, where age-defying products continue to grow in popularity, further boosting demand in the hair care sector.

Italy Hair Care Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the region level for 2025-2033. Our report has categorized the market based on product type and distribution channel.

Product Type Insights:

• Shampoo
• Hair Color
• Conditioner
• Hair Styling Products
• Others

The report has provided a detailed breakup and analysis of the market based on the product type. This includes shampoo, hair color, conditioner, hair styling products, and others.

Distribution Channel Insights:

• Supermarkets and Hypermarkets
• Specialty Stores
• Convenience Stores
• Online Retailers
• Others

A detailed breakup and analysis of the market based on the distribution channel have also been provided in the report. This includes supermarkets and hypermarkets, specialty stores, convenience stores, online retailers, and others.

Regional Insights:

• Northwest
• Northeast
• Central
• South
• Others

The report has also provided a comprehensive analysis of all the major regional markets, which include Northwest, Northeast, Central, South, and others.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Italy Hair Care Market News:

• In October 2024- Alter Ego Italy, a Pettenon Cosmetics company, launched the "Nourish" range under its Curego brand. Formulated for all hair types, the range re-establishes scalp microbiota balance, shields treated hair, and gives hair shine with organic chestnut extracts, responding to changing haircare demands.
• In June 2024, Martom Deluxe Hair Code launched a new sustainable packaging design, combining elegance, functionality, and environmental responsibility. Made from 100% recyclable materials, the redesign reflects the brand’s commitment to sustainability while maintaining premium aesthetics, reinforcing its dedication to innovation in the haircare industry.
• In 2023, Alama Professional, 100% Italian Veneto-made brand, has selected Cosmoprof 2023 as the platform to officially introduce its new eco-friendly and highly natural innovation: the Frequent line powder shampoo. The shampoo enables a 40% decrease in industrial water footprint compared to what a liquid shampoo typically demands.

Italy Hair Care Market Report Coverage:

Key Questions Answered in This Report:

• How has the Italy hair care market performed so far and how will it perform in the coming years?
• What is the breakup of the Italy hair care market on the basis of product type?
• What is the breakup of the Italy hair care market on the basis of distribution channel?
• What are the various stages in the value chain of the Italy hair care market? 
• What are the key driving factors and challenges in the Italy hair care?
• What is the structure of the Italy hair care market and who are the key players?
• What is the degree of competition in the Italy hair care market? 

Key Benefits for Stakeholders:

• IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the Italy hair care market from 2019-2033.
• The research report provides the latest information on the market drivers, challenges, and opportunities in the Italy hair care market.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the Italy hair care industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.